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2025 Top Line for SB LIFT Clients and Colleagues
Our top-line 2025 recommendations for small business owners in light of Google’s Gemini 2.5 rollout and other related Ai developments.
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Local SEO Trends In 2025: What Katy & Houston Businesses Need to Know
Local SEO is more important than ever for businesses in Houston and Katy. With search engine optimization strategies evolving and consumer behaviors shifting, staying ahead in 2025 requires adapting to new trends and leveraging the latest SEO strategies. This article explores key local SEO trends in 2025 and actionable steps businesses can take to enhance…
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Maximizing Local SEO Strategy in Katy: A Guide for Small Businesses
As a small business owner in Katy, Texas, you’ve likely noticed how competitive things have become. With new businesses popping up at LaCenterra, inside Katy Mills Mall, and up along 99, ensuring your business stands out has never been more critical. This guide will walk you through actionable steps to enhance your local SEO strategy…
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Why Your Google Review Not Showing Up: Common Issues for Katy, Texas Businesses
Although the fast growth days of our Katy community continue moving west (i.e., the new developments by Waller County and I-10), the competition for local customers in our more established areas of Katy has only intensified. New businesses continually coming in and commercial rents (and similar expenses) steadily rising have our businesses being found on…
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Why registering with Apple Maps is important and how to do it
A. Is registering with Apple Maps important? Yes, registering with Apple Maps is crucial—that’s the simple answer, and we stand by it. If you’d like to know why we believe that, here are a few bullet points: B. How to register (create or claim) your Apple Business listing? Claiming an Apple Business Connect listing is…
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2024 – Content Production and its Role is Changing
Content is king. This mantra has been around the advertising industry for decades. In 2024, several things about content are changing. Is your business ready?
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2024 Top Line for SB LIFT Clients and Colleagues
Are you aware that the digital marketing space has continued since 2023 to go through a significant shift? What are you and your small business going to do about it? Here (in the video below) are my top-line thoughts on: • Whether AI LLMs are a marketing fad or a driver of lasting change and•…
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How to Effectively Respond to Negative and Fake Reviews
Managing negative and fake reviews is a challenge that many entrepreneurs face in the online business landscape. These reviews have the power to shape how potential and loyal customers perceive your brand. In this article, we’ll explore some strategies for handling these reviews like a pro, ensuring that your online reputation remains strong. Responding to…
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Best CRM for Small Business: Hubspot, ActiveCampaign, or Zoho CRM?
Hubspot, ActiveCampaign, and Zoho CRM are three popular CRM and eMail marketing tools. Which one is the best fit for your business at this time?
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LIFT Lever: Decide and Focus on Your Customer Segment
When formulating your marketing strategy, an essential first step is identifying your target audience. While this may appear obvious, it is common to make the mistake of marketing or selling multiple very divergent customer segments simultaneously. For instance, take the approaches required for marketing to the government, businesses, and individual consumers. These are very different…
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Best Small Business eMail Marketing System to Use (Updated: 2023.07)
Looking for the best email system for your business? Compare and choose from a collection of top-ranked email marketing systems from sources we reviewed.
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Google Live – 2023.05 Update (Segment on Google Ads)
While watching Google Marketing updates isn’t something non-marketers (or even a large percentage of marketers) bother doing, here is a cued segment worth a few minutes of most small business owners’ time in May 2023.
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5 Reasons to Transition to Namecheap Now That Google Domains Have Been Sold to Squarespace
In the ever-evolving world of website creation and management, it’s essential to choose the right domain registrar. If you’re with Google Domains, you probably heard that on June 15, 2023, all domains and customer accounts registered with Google Domains were put into a definitive agreement to be sold to Squarespace. This transition opens up new…
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Google Search Console Mobile Usability
Have you received an email from Google Search Console saying, “New Mobile Usability issues detected for site”? If so, there’s a good chance your website is actually fine. In this article, we will review what the email notification looks like, explain how to check whether it is valid or due to a bug in Google’s…
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How Can My Professional Personal Profile Be Found Online by My Desired Primary Audience
What: Make your professional profile easier to find online.Why: People search online and you want search engines (“Google”) to list your preferred professional online identity first so people can easily find you. Evidence/Example: Search “Dave Sue” to see where I rank, even compared to a published Professor Emeritus of Psychology at Western Washington University who has a number of…
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Why Some Small Businesses Can Pay <$200 Per Year for a Website - a simple 2 question assessment.
What: Understand the basics of building a website.Why: To save you time and money – i.e., so you won’t purchase more than you need OR try to save money and end up creating something you will not be able to use anyway. TWO BASIC STEPS IS IT REALLY THAT SIMPLE? Like everything else in business, there are…
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Basic Sales Tool – What is the ROI on my sales funnel? [Calculator]
What: Calculate how much revenue you can expect monthly given your current sales and marketing activities.Why: If your sales funnel is not producing more money than it costs you, you are wasting your money. Small Business LIFT Sales Funnel CALCULATOR Enter and adjust your actual or hypothetical sales funnel information under “Enter Information” to see your “Results.” This…