LIFT Lever: Decide and Focus on Your Customer Segment
When formulating your marketing strategy, an essential first step is identifying your target audience. While this may appear obvious, it is common to make the mistake of marketing or selling multiple very divergent customer segments simultaneously. For instance, take the approaches required for marketing to the government, businesses, and individual consumers. These are very different…
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Best Small Business eMail Marketing System to Use (Updated: 2023.07)
Looking for the best email system for your business? Compare and choose from a collection of top-ranked email marketing systems from sources we reviewed.
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Google Live – 2023.05 Update (Segment on Google Ads)
While watching Google Marketing updates isn’t something non-marketers (or even a large percentage of marketers) bother doing, here is a cued segment worth a few minutes of most small business owners’ time in May 2023.
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5 Reasons to Transition to Namecheap Now That Google Domains Have Been Sold to Squarespace
In the ever-evolving world of website creation and management, it’s essential to choose the right domain registrar. If you’re with Google Domains, you probably heard that on June 15, 2023, all domains and customer accounts registered with Google Domains were put into a definitive agreement to be sold to Squarespace. This transition opens up new…
Google Search Console Mobile Usability
Have you received an email from Google Search Console saying, “New Mobile Usability issues detected for site”? If so, there’s a good chance your website is actually fine. In this article, we will review what the email notification looks like, explain how to check whether it is valid or due to a bug in Google’s…
How Can My Professional Personal Profile Be Found Online by My Desired Primary Audience
What: Make your professional profile easier to find online.Why: People search online and you want search engines (“Google”) to list your preferred professional online identity first so people can easily find you. Evidence/Example: Search “Dave Sue” to see where I rank, even compared to a published Professor Emeritus of Psychology at Western Washington University who has a number of…
Why Some Small Businesses Can Pay <$200 Per Year for a Website – a simple 2 question assessment.
What: Understand the basics of building a website.Why: To save you time and money – i.e., so you won’t purchase more than you need OR try to save money and end up creating something you will not be able to use anyway. Example: Before I built this current WordPress website, I operated for 2 years with this…
Basic Sales Tool – What is the ROI on my sales funnel? [Calculator]
What: Calculate how much revenue you can expect monthly given your current sales and marketing activities.Why: If your sales funnel is not producing more money than it costs you, you are wasting your money. Small Business LIFT Sales Funnel CALCULATOR Enter and adjust your actual or hypothetical sales funnel information under “Enter Information” to see your “Results.” This…
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