Our website-based Digital Marketing Package (DMP) is a unique offering in the US small business space – this is primarily due to our contrarian perspective on websites (i.e., we view websites as commodities but as still being necessary as of 2022) and our team’s unique experiences, training, and proven track record.
At the same time, as our DMP is directly competing with services offered by other (US and Overseas) digital marketing agencies, we’ve put together our perspective on why we believe the DMP is extremely competitively priced and essentially is a steal.
If you’re a business owner looking for the cheapest digital marketing option, please save yourself some time and close this website page now – we can tell you upfront that Small Business LIFT is not the marketing partner for you.
On the other hand, if you’re a business owner who believes in data-driven marketing and business-impacting results (over just marketing statistics), we invite you to consider our perspective on the DMP’s price position below and contact us for an introductory conversation.
Thanks for your time, and we wish you the best of success regardless of whether Small Business LIFT is for you!
| ID | TOPIC | SB LIFT DMP ($595-1495 per month) | MARKET SNAPSHOT – PRICE RANGE (Updated: 2022 Oct) | COMPETITOR WEBSITES / COMMENTS |
|---|---|---|---|---|
| A | Strategic Marketing Analytics and Advice — Consulted, created customized tools, provides monthly analysis and insights upon request |
Included (~1 hour monthly) | MONTHLY: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour | Very mixed quality found on Upwork and online. Comparable level of experience and track record of success difficult to find for small businesses. |
| B | Google Ads Management – Set up and run Google Ads — search and display ads | Included | AVERAGE: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads | https://www.crowdreviews.com/revlocal/pricing https://clutch.co/agencies/ppc/google-adwords |
| C | Website Build or Rebuild (20+ pages) |
Included | ONE TIME: $2-20K for a small-medium website | See any US-based website marketing company with decent Google reviews |
| D | Website SEO Optimized (20+ pages) |
Included | PER TIME: $1K+ on Upwork for a website SEO AUDIT
PER TIME: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.
NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc. Most website designers do not know how to do this even if they say they do (i.e., ask for evidence) |
See any US-based website marketing company with decent Google reviews |
| E | WP Website Hosted, Monitoring, and Maintenance (Website speed, health, updates) |
Included | MONTHLY: $100 for hosting, monitoring, and maintenance MONTHLY: $50 for hosting and maintenance only |
Research online |
| F | WP Content Page Creation Planning, Creation and Publishing | Included: One SEO Optimized page per month | PER PAGE: $200+ | See Upwork or research online |
| G | WPLanding Page or New Page Builds | Included: One SEO Optimized page per month | PER PAGE: $100-300 if not SEO optimized | See Upwork or research online |
| H | Local SEO, including citation work | Included | MONTHLY: $300+ | |
| I | Backlink Work (Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks) | Included | PER HOUR: $75+/hour for US based help on upwork | See Upwork or research online |
| J | Reputation Management (Reviews on GBP, Yelp, Facebook, etc.) | Guidance included / Active management available as an option | MONTHLY: $300+ | https://www.crowdreviews.com/revlocal/pricing |
| K | Social Media Services | For DMP clients, $195+ for holiday postings; $295+ for regular postings | MONTHLY: $500+ for planning and implementation PER CONSULTATION: $2K+ on Upwork for someone with exeperience but this does not include implementation |
|
| L | Other admin support (e.g., email, Microsoft Teams, etc.) | (Included if needed) | Generally not offered by marketing agencies to small businesses |
SB LIFT DMP ($595-1495 per month)
Market Prices Price Range (Updated: 2022 Oct)
Competitor Websites / Comments
Strategic Marketing Analytics and Advice
Consulted, created customized tools, provides monthly analysis and insights upon request
Monthly: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour
Very mixed quality found on Upwork and online.
Comparable level of experience and track record of success difficult to find for small businesses.
Google Ads Management
Set up and run Google Ads — search and display ads
Average: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads
Website Build or Rebuild
(20+ pages)
One-Time: $2K-20K for a small-medium website
See any US-based website marketing company with decent Google reviews
Website SEO Optimized
(20+ pages)
Per Time: $1K+ on Upwork for a website SEO AUDIT
Per Time: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.
NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc.
Most website designers do not know how to do this even if they say they do (i.e., ask for evidence)
See any US-based website marketing company with decent Google reviews
WP Website Hosted, Monitoring, and Maintenance
(Website speed, health, updates)
Monthly: $100 for hosting, monitoring, and maintenance
Monthly: $50 for hosting and maintenance only
Research online
WP Content Page Creation Planning, Creation and Publishing
Included: One SEO Optimized page per month
Per Page: $200+
See Upwork or research online
WPLanding Page or New Page Builds
Included: One SEO Optimized page per month
Per Page: $100-$300 if not SEO optimized
See Upwork or research online
Local SEO, including citation work
Monthly: $300+
Backlink Work
Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks
Per Hour: $75+/hour for US based help on upwork
See Upwork or research online
Reputation Management
Reviews on GBP, Yelp, Facebook, etc.
Guidance included Active management available as an option
Monthly: $300+
Social Media Services
For DMP clients, $195+ for holiday postings; $295+ for regular postings
Monthly: $500+ for planning and implementation
Per Consultation: $2K+ on Upwork for someone with exeperience but this does not include implementation
Other Admin Support
e.g., email, Microsoft Teams, etc.
Generally not offered by marketing agencies to small businesses
SB LIFT DMP ($595-1495 per month)
Competitor Websites / Comments
Strategic Marketing Analytics and Advice
Consulted, created customized tools, provides monthly analysis and insights upon request
Included (~1 hour monthly)Very mixed quality found on Upwork and online.
Comparable level of experience and track record of success difficult to find for small businesses.
Google Ads Management
Set up and run Google Ads — search and display ads
IncludedWebsite Build or Rebuild
(20+ pages)
IncludedSee any US-based website marketing company with decent Google reviews
Website SEO Optimized
(20+ pages)
IncludedSee any US-based website marketing company with decent Google reviews
WP Website Hosted, Monitoring, and Maintenance
(Website speed, health, updates)
IncludedResearch online
WP Content Page Creation Planning, Creation and Publishing
Included: One SEO Optimized page per month
See Upwork or research online
WP Landing Page or New Page Builds
Included: One SEO Optimized page per month
See Upwork or research online
Local SEO, including citation work
Included
Backlink Work
Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks
Included
See Upwork or research online
Reputation Management
Reviews on GBP, Yelp, Facebook, etc.
Guidance included Active management available as an option
Social Media Services
For DMP clients, $195+ for holiday postings; $295+ for regular postings
Other Admin Support
e.g., email, Microsoft Teams, etc.
Included
Market Prices Price Range (Updated: 2022 Oct)
Competitor Websites / Comments
Strategic Marketing Analytics and Advice
Consulted, created customized tools, provides monthly analysis and insights upon request
Monthly: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour
Very mixed quality found on Upwork and online.
Comparable level of experience and track record of success difficult to find for small businesses.
Google Ads Management
Set up and run Google Ads — search and display ads
Average: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads
Website Build or Rebuild
(20+ pages)
One-Time: $2K-20K: for a small-medium website
See any US-based website marketing company with decent Google reviews
Website SEO Optimized
(20+ pages)
Per Time: $1K+ on Upwork for a website SEO AUDIT
Per Time: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.
NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc.
Most website designers do not know how to do this even if they say they do (i.e., ask for evidence)
See any US-based website marketing company with decent Google reviews
WP Website Hosted, Monitoring, and Maintenance
(Website speed, health, updates)
Monthly: $100 for hosting, monitoring, and maintenance
Monthly: $50 for hosting and maintenance only
Research online
WP Content Page Creation Planning, Creation and Publishing
Per Page: $200+
See Upwork or research online
WPLanding Page or New Page Builds
Per Page: $100-$300 if not SEO optimized
See Upwork or research online
Local SEO, including citation work
Monthly: $300+
Backlink Work
Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks
Per Hour: $75+/hour for US based help on upwork
See Upwork or research online
Reputation Management
Reviews on GBP, Yelp, Facebook, etc.
Monthly: $300+
Social Media Services
Monthly: $500+ for planning and implementation
Per Consultation: $2K+ on Upwork for someone with exeperience but this does not include implementation
Other Admin Support
e.g., email, Microsoft Teams, etc.
Generally not offered by marketing agencies to small businesses