How Much Is the Digital Marketing Package Cost or Price?

Our website-based Digital Marketing Package (DMP) is a unique offering in the US small business space – this is primarily due to our contrarian perspective on websites (i.e., we view websites as commodities but as still being necessary as of 2022) and our team’s unique experiences, training, and proven track record.

At the same time, as our DMP is directly competing with services offered by other (US and Overseas) digital marketing agencies, we’ve put together our perspective on why we believe the DMP is extremely competitively priced and essentially is a steal. 

If you’re a business owner looking for the cheapest digital marketing option, please save yourself some time and close this website page now – we can tell you upfront that Small Business LIFT is not the marketing partner for you.

On the other hand, if you’re a business owner who believes in data-driven marketing and business-impacting results (over just marketing statistics), we invite you to consider our perspective on the DMP’s price position below and contact us for an introductory conversation

Thanks for your time, and we wish you the best of success regardless of whether Small Business LIFT is for you!

ID TOPIC SB LIFT DMP ($595-1495 per month) MARKET SNAPSHOT – PRICE RANGE (Updated: 2022 Oct) COMPETITOR WEBSITES / COMMENTS
A

Strategic Marketing Analytics and Advice —

Consulted, created customized tools, provides monthly analysis and insights upon request
Included (~1 hour monthly) MONTHLY: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour

Very mixed quality found on Upwork and online.

Comparable level of experience and track record of success difficult to find for small businesses.

B Google Ads Management – Set up and run Google Ads — search and display ads Included AVERAGE: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads

https://www.crowdreviews.com/revlocal/pricing

https://clutch.co/agencies/ppc/google-adwords

C Website Build or Rebuild
(20+ pages)
Included ONE TIME: $2-20K for a small-medium website See any US-based website marketing company with decent Google reviews
D Website SEO Optimized
(20+ pages)
Included

PER TIME: $1K+ on Upwork for a website SEO AUDIT

PER TIME: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.

NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc.

Most website designers do not know how to do this even if they say they do (i.e., ask for evidence)

See any US-based website marketing company with decent Google reviews
E

WP Website Hosted, Monitoring, and Maintenance

(Website speed, health, updates)

Included

MONTHLY: $100 for hosting, monitoring, and maintenance

MONTHLY: $50 for hosting and maintenance only

Research online
F WP Content Page Creation Planning, Creation and Publishing Included: One SEO Optimized page per month PER PAGE: $200+ See Upwork or research online
G WPLanding Page or New Page Builds Included: One SEO Optimized page per month PER PAGE: $100-300 if not SEO optimized See Upwork or research online
H Local SEO, including citation work Included MONTHLY: $300+
I Backlink Work (Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks) Included PER HOUR: $75+/hour for US based help on upwork See Upwork or research online
J Reputation Management (Reviews on GBP, Yelp, Facebook, etc.) Guidance included / Active management available as an option MONTHLY: $300+ https://www.crowdreviews.com/revlocal/pricing
K Social Media Services For DMP clients, $195+ for holiday postings; $295+ for regular postings

MONTHLY: $500+ for planning and implementation

PER CONSULTATION: $2K+ on Upwork for someone with exeperience but this does not include implementation

L Other admin support (e.g., email, Microsoft Teams, etc.) (Included if needed) Generally not offered by marketing agencies to small businesses
 

SB LIFT DMP ($595-1495 per month)

Market Prices Price Range (Updated: 2022 Oct)

Competitor Websites / Comments

Strategic Marketing Analytics and Advice

Consulted, created customized tools, provides monthly analysis and insights upon request

Included (~1 hour monthly)

Monthly: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour

Very mixed quality found on Upwork and online.

Comparable level of experience and track record of success difficult to find for small businesses.

Google Ads Management

Set up and run Google Ads — search and display ads

Included

Average: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads

Website Build or Rebuild

(20+ pages)

Included

One-Time: $2K-20K for a small-medium website

See any US-based website marketing company with decent Google reviews

Website SEO Optimized

(20+ pages)

Included

Per Time: $1K+ on Upwork for a website SEO AUDIT

Per Time: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.

NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc.

Most website designers do not know how to do this even if they say they do (i.e., ask for evidence)

See any US-based website marketing company with decent Google reviews

WP Website Hosted, Monitoring, and Maintenance

(Website speed, health, updates)

Included

Monthly: $100 for hosting, monitoring, and maintenance

Monthly: $50 for hosting and maintenance only

Research online

WP Content Page Creation Planning, Creation and Publishing

Included: One SEO Optimized page per month

Per Page: $200+

See Upwork or research online

WPLanding Page or New Page Builds

Included: One SEO Optimized page per month

Per Page: $100-$300 if not SEO optimized

See Upwork or research online

Local SEO, including citation work

Included

Monthly: $300+

 

Backlink Work

Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks

Included

Per Hour: $75+/hour for US based help on upwork

See Upwork or research online

Reputation Management

Reviews on GBP, Yelp, Facebook, etc.

Guidance included Active management available as an option

Monthly: $300+

Social Media Services

For DMP clients, $195+ for holiday postings; $295+ for regular postings

Monthly: $500+ for planning and implementation

Per Consultation: $2K+ on Upwork for someone with exeperience but this does not include implementation

 

Other Admin Support

e.g., email, Microsoft Teams, etc.

Included

Generally not offered by marketing agencies to small businesses

 

SB LIFT DMP ($595-1495 per month)

Competitor Websites / Comments

Strategic Marketing Analytics and Advice

Consulted, created customized tools, provides monthly analysis and insights upon request

Included (~1 hour monthly)

Very mixed quality found on Upwork and online.

Comparable level of experience and track record of success difficult to find for small businesses.

Google Ads Management

Set up and run Google Ads — search and display ads

Included

Website Build or Rebuild

(20+ pages)

Included

See any US-based website marketing company with decent Google reviews

Website SEO Optimized

(20+ pages)

Included

See any US-based website marketing company with decent Google reviews

WP Website Hosted, Monitoring, and Maintenance

(Website speed, health, updates)

Included

Research online

WP Content Page Creation Planning, Creation and Publishing

Included: One SEO Optimized page per month

See Upwork or research online

WP Landing Page or New Page Builds

Included: One SEO Optimized page per month

See Upwork or research online

Local SEO, including citation work

Included

 

Backlink Work

Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks

Included

See Upwork or research online

Reputation Management

Reviews on GBP, Yelp, Facebook, etc.

Guidance included Active management available as an option

Social Media Services

For DMP clients, $195+ for holiday postings; $295+ for regular postings

 

Other Admin Support

e.g., email, Microsoft Teams, etc.

Included

 

Market Prices Price Range (Updated: 2022 Oct)

Competitor Websites / Comments

Strategic Marketing Analytics and Advice

Consulted, created customized tools, provides monthly analysis and insights upon request

Monthly: $2K min with package rate of $195/hour fee ONE TIME: $20K min for consulting engagement Upwork cost for US based marketing consultant with comparable experience is $200+ per hour

Very mixed quality found on Upwork and online.

Comparable level of experience and track record of success difficult to find for small businesses.

Google Ads Management

Set up and run Google Ads — search and display ads

Average: Set-up Fee plus the greater between $300 or 10% of Ad spend on a monthly basis. EXAMPLE from REPUTABLE COMPANY: MONTHLY: $300 + 10% of spend – min for both search and display ads. MONTHLY: $200 + 10% of spend and up – Min for only search ads

Website Build or Rebuild

(20+ pages)

One-Time: $2K-20K: for a small-medium website

See any US-based website marketing company with decent Google reviews

Website SEO Optimized

(20+ pages)

Per Time: $1K+ on Upwork for a website SEO AUDIT

Per Time: $500+ on Upwork for someone to implement those SEO Audit recommendations. Depends on number of pages and updates.

NOTE: This needs to be done every time a new page is added, a strategy change is needed, etc.

Most website designers do not know how to do this even if they say they do (i.e., ask for evidence)

See any US-based website marketing company with decent Google reviews

WP Website Hosted, Monitoring, and Maintenance

(Website speed, health, updates)

Monthly: $100 for hosting, monitoring, and maintenance

Monthly: $50 for hosting and maintenance only

Research online

WP Content Page Creation Planning, Creation and Publishing

Per Page: $200+

See Upwork or research online

WPLanding Page or New Page Builds

Per Page: $100-$300 if not SEO optimized

See Upwork or research online

Local SEO, including citation work

Monthly: $300+

 

Backlink Work

Weekly audit, cleaning, as well as executing a strategy for adding worthwhile backlinks

Per Hour: $75+/hour for US based help on upwork

See Upwork or research online

Reputation Management

Reviews on GBP, Yelp, Facebook, etc.

Monthly: $300+

Social Media Services

Monthly: $500+ for planning and implementation

Per Consultation: $2K+ on Upwork for someone with exeperience but this does not include implementation

 

Other Admin Support

e.g., email, Microsoft Teams, etc.

Generally not offered by marketing agencies to small businesses