Google Live – 2023.05 Update (Segment on Google Ads)

While watching Google Marketing updates isn’t something non-marketers (or even a large percentage of marketers) bother doing, digital marketing is our industry so…yes, we do.

Below is a cued segment worth a few minutes of most small business owners’ time in May 2023 — at least for any small business owner in the US whose business is impacted by their being found on Google Maps or Google’s Search Engine.

Initial LIFT Observations:

• Google Ads is changing (again). Anyone who says they can promise you certain results in 2 months is either incongruous or ignorant.

• Google would love to handle all your Google ads work for you…and all your competitors at the same time.

• To Google, your small business is a customer with a specific LTV (lifetime value)…but you are one of Google’s millions of small business customers (including your competitors). Google as a public company has to prioritize making things work first for Google shareholders + has to serve you and all its customers well enough to make that happen.