While watching Google Marketing updates isn’t something non-marketers (or even a large percentage of marketers) bother doing, digital marketing is our industry so…yes, we do.
Below is a cued segment worth a few minutes of most small business owners’ time in May 2023 — at least for any small business owner in the US whose business is impacted by their being found on Google Maps or Google’s Search Engine.
Initial LIFT Observations:
Google Ads is changing (again). Anyone who says they can promise you certain results in 2 months is either incongruous or ignorant.
Google would love to handle all your Google ads work for you…and all your competitors at the same time.
To Google, your small business is a customer with a specific LTV (lifetime value)…but you are one of Google’s millions of small business customers (including your competitors). Google as a public company has to prioritize making things work first for Google shareholders + has to serve you and all its customers well enough to make that happen.
Focus: Google Search Ads New Conversational Experience
Dave Sue, our Small Business Strategy and Marketing Lead, has focused on small businesses since 2014. Access his ex-BCG, Macys, NYU MBA, and other experiences.
