Initial LIFT Observations:
- Google Ads is changing (again). Anyone who says they can promise you certain results in 2 months is either incongruous or ignorant.
- Google would love to handle all your Google ads work for you…and all your competitors at the same time.
- To Google, your small business is a customer with a specific LTV (lifetime value)…but you are one of Google’s millions of small business customers (including your competitors). Google as a public company has to prioritize making things work first for Google shareholders + has to serve you and all its customers well enough to make that happen.