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2025 Top Line for SB LIFT Clients and Colleagues
Our top-line 2025 recommendations for small business owners in light of Google’s Gemini 2.5 rollout and other related Ai developments.
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Top 3 Business Growth Tactics for Katy Small Businesses 2025
As Katy continues expanding westward along I-10 into Waller County, with new families moving here to take advantage of Katy ISD, both the opportunities and competition for new businesses are growing. Getting your business online is a foundational step for establishing presence and growth in the digital landscape. Utilizing social media channels for advertising and…
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Resources and Programs for US Small Business Owners
Resource Description URL A SBA Houston Office An independent agency of the US government that supports entrepreneurs and small businesses, especially after disasters. The agency’s “3 Cs” are “capital, contracts, and counseling.” https://www.sba.gov/district/houston https://www.sba.gov/sites/default/files/staff-directories/SBA%20Office%20Directory_September2023.pdf B Goldman Sachs 10K Small Business Program Great business foundation fellowship for 2+-year-old business moving into growth mode. 100% scholarships for accepted business owner applicants…
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2024 Top Line for SB LIFT Clients and Colleagues
Are you aware that the digital marketing space has continued since 2023 to go through a significant shift? What are you and your small business going to do about it? Here (in the video below) are my top-line thoughts on: • Whether AI LLMs are a marketing fad or a driver of lasting change and•…
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Problem-Solve Using Post-its and Drawings
Collaborative visualization has proven to be a powerful tool for understanding and solving complex problems.
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LIFT Lever: Never Rely on a Single Channel
Publishers relying on Facebook traffic are at the mercy of Meta’s algorithm, and they say it’s punishing them.
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How to Hire for Your Small Business – 12-Step Guide for Business Owners
Hiring when you’re a small business owner without an HR person is different than when you have an HR department walking you through the process. Speaking from my own experience, when I hired people at Macy’s, all I had to do was interview the candidates (mostly internal) HR sent my way; when I became a…
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Will Your Business Website Be Found After Chat GPT 3?
As the digital marketing space is shifting right now, and as a few clients have reached out to me with similar questions, here (in the video below) are my top-line thoughts on the: • Impact of Chat GPT on your digital marketing, and,• Top 3 marketing levers to lean on because of this If you’ve…
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Growth Challenges – No Man’s Land: Where Growing Companies Fail
What: Learn the business growth stages and the key managerial areas to focus on during each one, including during the difficult transitions. Why: You will understand where your company is, what you need to focus on, and what to think through for the next stage ahead. Our recommendation: A company’s growth journey can be compared to that…
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Primer – Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
What: Learn this framework that covers most major Western business strategies. Why: Leading with a portfolio of strategy options will give you and your business a competitive edge. Our Recommendation: Although there are many classic business strategy authors (e.g., Porter, Pareto, Ansoff, etc.) worth reading, if we were to recommend only one business strategy book to read,…