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Top 3 Business Growth Tactics for Katy Small Businesses 2025
As Katy continues expanding westward along I-10 into Waller County, with new families moving here to take advantage of Katy ISD, both the opportunities and competition for new businesses are growing. Getting your business online is a foundational step for establishing presence and growth in the digital landscape. Utilizing social media channels for advertising and…
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Why Your Google Review Not Showing Up: Common Issues for Katy, Texas Businesses
Although the fast growth days of our Katy community continue moving west (i.e., the new developments by Waller County and I-10), the competition for local customers in our more established areas of Katy has only intensified. New businesses continually coming in and commercial rents (and similar expenses) steadily rising have our businesses being found on…
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Why registering with Apple Maps is important and how to do it
A. Is registering with Apple Maps important? Yes, registering with Apple Maps is crucial—that’s the simple answer, and we stand by it. If you’d like to know why we believe that, here are a few bullet points: B. How to register (create or claim) your Apple Business listing? Claiming an Apple Business Connect listing is…
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Resources and Programs for US Small Business Owners
Resource Description URL A SBA Houston Office An independent agency of the US government that supports entrepreneurs and small businesses, especially after disasters. The agency’s “3 Cs” are “capital, contracts, and counseling.” https://www.sba.gov/district/houston https://www.sba.gov/sites/default/files/staff-directories/SBA%20Office%20Directory_September2023.pdf B Goldman Sachs 10K Small Business Program Great business foundation fellowship for 2+-year-old business moving into growth mode. 100% scholarships for accepted business owner applicants…
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2024 Top Line for SB LIFT Clients and Colleagues
Are you aware that the digital marketing space has continued since 2023 to go through a significant shift? What are you and your small business going to do about it? Here (in the video below) are my top-line thoughts on: • Whether AI LLMs are a marketing fad or a driver of lasting change and•…
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Problem-Solve Using Post-its and Drawings
Collaborative visualization has proven to be a powerful tool for understanding and solving complex problems.
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LIFT Lever: Never Rely on a Single Channel
Publishers relying on Facebook traffic are at the mercy of Meta’s algorithm, and they say it’s punishing them.
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How to Hire for Your Small Business – 12-Step Guide for Business Owners
Hiring when you’re a small business owner without an HR person is different than when you have an HR department walking you through the process. Speaking from my own experience, when I hired people at Macy’s, all I had to do was interview the candidates (mostly internal) HR sent my way; when I became a…
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Will Your Business Website Be Found After Chat GPT 3?
As the digital marketing space is shifting right now, and as a few clients have reached out to me with similar questions, here (in the video below) are my top-line thoughts on the: • Impact of Chat GPT on your digital marketing, and,• Top 3 marketing levers to lean on because of this If you’ve…
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Growth Challenges – No Man’s Land: Where Growing Companies Fail
What: Learn the business growth stages and the key managerial areas to focus on during each one, including during the difficult transitions. Why: You will understand where your company is, what you need to focus on, and what to think through for the next stage ahead. Our recommendation: A company’s growth journey can be compared to that…