2024 Top Line for SB LIFT Clients and Colleagues
Are you aware that the digital marketing space has continued since 2023 to go through a significant shift? What are you and your small business going to do about it? Here (in the video below) are my top-line thoughts on: • Whether AI LLMs are a marketing fad or a driver of lasting change and•…
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Problem-Solve Using Post-its and Drawings
Collaborative visualization has proven to be a powerful tool for understanding and solving complex problems.
LIFT Lever: Never Rely on a Single Channel
Publishers relying on Facebook traffic are at the mercy of Meta’s algorithm, and they say it’s punishing them.
How to Hire for Your Small Business – 12-Step Guide for Business Owners
Hiring when you’re a small business owner without an HR person is different than when you have an HR department walking you through the process. Speaking from my own experience, when I hired people at Macy’s, all I had to do was interview the candidates (mostly internal) HR sent my way; when I became a…
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Will Your Business Website Be Found After Chat GPT 3?
As the digital marketing space is shifting right now, and as a few clients have reached out to me with similar questions, here (in the video below) are my top-line thoughts on the: • Impact of Chat GPT on your digital marketing, and,• Top 3 marketing levers to lean on because of this If you’ve…
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Growth Challenges – No Man’s Land: Where Growing Companies Fail
What: Learn the business growth stages and the key managerial areas to focus on during each one, including during the difficult transitions. Why: You will understand where your company is, what you need to focus on, and what to think through for the next stage ahead. Our recommendation: A company’s growth journey can be compared to that…
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Primer – Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach
What: Learn this framework that covers most major Western business strategies. Why: Leading with a portfolio of strategy options will give you and your business a competitive edge. Our Recommendation: Although there are many classic business strategy authors (e.g., Porter, Pareto, Ansoff, etc.) worth reading, if we were to recommend only one business strategy book to read,…
Best Negotiation Preparation Tool: IFORESAWIT
What: Introduction to Seth Freeman’s IFORESAWIT Negotiation Framework. Why: Negotiations are 90% preparation, and this is one of the best preparation tools available today. Learning from Professor Seth Freeman at NYU’s Stern School of Business was a treat. Smart, witty, and kind, Seth kept all us MBA students engaged in the classroom and seemed to be just as…
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