Are you aware that the digital marketing space has continued since 2023 to go through a significant shift? What are you and your small business going to do about it? Here (in the video below) are my top-line thoughts on: • Whether AI LLMs are a marketing fad or a driver of lasting change and• … Read more
Managing negative and fake reviews is a challenge that many entrepreneurs face in the online business landscape. These reviews have the power to shape how potential and loyal customers perceive your brand. In this article, we’ll explore some strategies for handling these reviews like a pro, ensuring that your online reputation remains strong. Responding to … Read more
Hubspot, ActiveCampaign, and Zoho CRM are three popular CRM and eMail marketing tools. Which one is the best fit for your business at this time?
When formulating your marketing strategy, an essential first step is identifying your target audience. While this may appear obvious, it is common to make the mistake of marketing or selling multiple very divergent customer segments simultaneously. For instance, take the approaches required for marketing to the government, businesses, and individual consumers. These are very different … Read more
Looking for the best email system for your business? Compare and choose from a collection of top-ranked email marketing systems from sources we reviewed.
While watching Google Marketing updates isn’t something non-marketers (or even a large percentage of marketers) bother doing, here is a cued segment worth a few minutes of most small business owners’ time in May 2023.