Small Business Financial Statements

What: Learn how to read the 3-4 basic financial statements.Why: You can’t be an effective business leader if you can’t read the numbers. Our Recommendation: How can you be an effective business leader if you can’t read the 3-4 basic financial tools that all companies use to guide them? We highly recommend this easy read because of the … Read more

Seven Habits of Highly Effective People

What: Learn Stephen Covey’s 7 Habits paradigm.Why: It will set you up for lasting personal and interpersonal success.​The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change, by Stephen Covey (First published in 1989). Our Recommendation: This is one of our top 5 leadership books of all time. Bain Capital, Marriott International, and Jet Blue … Read more

StrengthsFinders Top 5 Themes Assessment

What: Learn your top 5 StrengthsFinder themes.Why: In order to develop a strategy, you first need to know yourself. ​Our recommendation:The essence of strategy is making choices: determining how to get to where you want to go. The most foundational thing you can do to clarify where you want to go is develop a more robust understanding of yourself, for “you cannot be anything you want to be … Read more

Primer – Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach

What: Learn this framework that covers most major Western business strategies. Why: Leading with a portfolio of strategy options will give you and your business a competitive edge. Our Recommendation: Although there are many classic business strategy authors (e.g., Porter, Pareto, Ansoff, etc.) worth reading, if we were to recommend only one business strategy book to read, … Read more

Why Some Small Businesses Can Pay <$200 Per Year for a Website - a simple 2 question assessment.

What: Understand the basics of building a website.Why: To save you time and money – i.e., so you won’t purchase more than you need OR try to save money and end up creating something you will not be able to use anyway. TWO BASIC STEPS IS IT REALLY THAT SIMPLE? ​Like everything else in business, there are … Read more

Basic Sales Tool – What is the ROI on my sales funnel? [Calculator]

Basic Sales Tool

What: Calculate how much revenue you can expect monthly given your current sales and marketing activities.Why: If your sales funnel is not producing more money than it costs you, you are wasting your money. Small Business LIFT Sales Funnel CALCULATOR Enter and adjust your actual or hypothetical sales funnel information under “Enter Information” to see your “Results.” This … Read more