Dave Sue 
You can access Google Analytics with any email address, provided it is linked to a Google Account. It doesn’t need to be a Gmail account but it does need to be registered with Google. Executive Summary What is a Google account, anyway? With a Google account, you have access to certain Google products, such as Gmail, Google Analytics, or Google Search Console. The … Read more
This open working list is sequenced largely per the date of the publishing link. It provides a sense of the speed and diversity of consumer-accessible AI tools after ChatGPT became available to the public in December 2023. Name Description Published (Plus link) A ChatGPT SB LIFT Response to Microsoft’s Initial Shot to Shake Up Google’s … Read more
TOOL: Video Conferencing Plug-in summarizes and improves productivity SB LIFT TIP: Use the free version and select the 5 meetings/month you want to record. Overview – Read.Ai: Transforming Meeting Intelligence with AI-Powered Summarization Introducing Read: Revolutionizing Meeting Summarization In the realm of artificial intelligence, various applications have emerged to facilitate the process of summarizing information … Read more
When considering a donation plugin for your non-profit’s WordPress website, here are some key questions ranked in sequential priority to help you quickly get to the solution for them. Does the plug-in meet our: A. Technical Non-Negotiables B. Donor Experience Priorities C. Operator Priorities D. Longevity Factors By articulating answers to these questions and then … Read more
Hiring when you’re a small business owner without an HR person is different than when you have an HR department walking you through the process. Speaking from my own experience, when I hired people at Macy’s, all I had to do was interview the candidates (mostly internal) HR sent my way; when I became a … Read more
As the digital marketing space is shifting right now, and as a few clients have reached out to me with similar questions, here (in the video below) are my top-line thoughts on the: • Impact of Chat GPT on your digital marketing, and,• Top 3 marketing levers to lean on because of this If you’ve … Read more