Hiring when you’re a small business owner without an HR person is different than when you have an HR department walking you through the process. Speaking from my own experience, when I hired people at Macy’s, all I had to do was interview the candidates (mostly internal) HR sent my way; when I became a … Read more
As the digital marketing space is shifting right now, and as a few clients have reached out to me with similar questions, here (in the video below) are my top-line thoughts on the: • Impact of Chat GPT on your digital marketing, and,• Top 3 marketing levers to lean on because of this If you’ve … Read more
What: Learn the business growth stages and the key managerial areas to focus on during each one, including during the difficult transitions. Why: You will understand where your company is, what you need to focus on, and what to think through for the next stage ahead. Our recommendation: A company’s growth journey can be compared to that … Read more
What: Learn this framework that covers most major Western business strategies. Why: Leading with a portfolio of strategy options will give you and your business a competitive edge. Our Recommendation: Although there are many classic business strategy authors (e.g., Porter, Pareto, Ansoff, etc.) worth reading, if we were to recommend only one business strategy book to read, … Read more
What: Introduction to Seth Freeman’s IFORESAWIT Negotiation Framework. Why: Negotiations are 90% preparation, and this is one of the best preparation tools available today. Learning from Professor Seth Freeman at NYU’s Stern School of Business was a treat. Smart, witty, and kind, Seth kept all us MBA students engaged in the classroom and seemed to be just as … Read more